One of these methods is to add the LIKE button (Share button is already depreciated now); you can also enable Facebook login/authentication, ...etc.
Here is the simple code you need to add to have this Like button working fine easily..
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<iframe src="http://www.facebook.com/plugins/like.php?href=<%=request.getRequestURL() %>" scrolling="no" frameborder="0" style="border:none; width:450px; height:80px"></iframe>
That's it!
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For more details about Facebook integration:
http://developers.facebook.com/docs/guides/web/
For more details about the Like button integration:
http://developers.facebook.com/docs/reference/plugins/like/
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